How Are Brands Using Influencer Marketing?

How Did We Get Influencer Marketing?

Recently, some users have become more popular and gained tens of thousands of followers. It’s fate, hard work, or maybe their character. How they achieved such popularity is not so important to know; they have many followers and can influence their followers’ decisions. Marketers noticed that, making influencer marketing a point of interest for influencer marketing. Many brands collaborate with such influencers to showcase their products and influence their followers to buy them.

What Incentives Do Brands Get by Influencer Marketing?

Influencer marketing brings in many incentives, from getting brand recognition to increasing revenue. Here are some of the significant incentives for getting into influencer marketing-

• It exponentially expands your brand’s reach and visibility. Many brands that started small got a considerable boost in recognition through the careful use of influencer marketing.
• Influencer opinion can change the perception of your brand. If Influencers with a large fan following start using a product, chances are their fans will also start doing the same.
• Your brand will receive a lot more recognition for every investment you make. The return on your investment in influencer marketing is much higher on influencer marketing.

What Do You Need To Get Started With Influencer Marketing?

As the name suggests, you will need influencers first to get started. But where do you get these influencers? They are everywhere, from Instagram and Facebook to YouTube, Twitter, and more. Let’s take a look at some of the popular influencers.

Hudabeauty – 46.8m Followers

If you visit her profile, you will see that she has many followers and regularly collaborates with many international brands and businesses.

Kusha Kapila – 2.3M Followers

Kusha Kapila is from India, and she has an engaging fan following. She posts humorous and funny videos on social issues and features collaborated products in her video regularly.

Kenny Sebastian – 1M Followers

Kenny Sebastian is a well-known name in stand-up comedy. This influencer has made a name for himself and often collaborates with many brands.

What Makes Influencer Marketing So Successful?

Social media platforms treat all their users equally, or that’s what they want you to believe. While every user has equal opportunity in the platforms, influencers and those with a large following get more recognition. Social media platforms such as Instagram offer various benefits to influencers, which is why they are so successful. Their content and their influence play an even more prominent role than that. As a brand, you will get a ton of recognition, opportunity, and revenue by collaborating with such influencers. Brands such as Got Milk? and Dunkin’ Donuts are shining examples of influencer marketing growth.