How Businesses are Benefiting From The Use of Social Media

Improve Brand Visibility

The core idea of social media marketing is to help connect the right customers to your brand. Social media adds to conventional word-of-mouth marketing.  Increasing your brand visibility will help you meet new potential customers and widen your customer base.

Engage With Customers Directly and Improve Brand Loyalty

To understand what your customer wants, you must think like a customer. Put yourself in their shoes and imagine what if your favorite brands ask you what you would want from their next product. Chances are you will have some ideas, and chances are your customers also have some unique ideas. So, why don’t you give it a try? Do a poll on what your customers would like your next launch to be, and soon ideas will start pouring in.

Create a Positive Image of Your Brand

Some of the best ideas come from customers. If you like ideas presented by your customers, you should think in that direction. You could present the product as a “Community Edition. An edition that’s built in collaboration with our community.” Reward your customers for their participation, and keep them engaged in your brand-building efforts.

Increased ROI and Decreased Expenses

Social media marketing is highly customizable, and you only pay for what you get or nothing. The ROI for your investment is critical to any business. Forbes reports that the average ROI for social media marketing is at a staggering 95%. [reference- Study: Marketers Reporting Social Media ROI of 100, 200, Even 1,000 Percent (forbes.com)] Not to mention, the average cost of operating social media campaigns can be much less than what you will have to pay for your more traditional marketing campaigns. The main point is transparency & measurement.

Show the Human Side of Your Brand

A brand voice to connect and bond with your customers. Marketers pay attention to social media sentiments and regularly connect with their customers to share information about the brand, resolve queries and remove any doubts or clarify misinformation by positively communicating the key benefits, facts, and reports. Social listening is followed as an Online Reputation Management activity to happy customers and averts crises, if any.

These days, user-generated media is making brands popular. Brands are using influencer marketing to reach out to their target audience; as someone trusted.