Why SEO Is a Crucial Part of Small and Medium Businesses (SMBs)

SEO is the Prime Source of Organic Traffic

When money is short and ads seem expensive, then SEO can help funnel appropriate leads into purchases. It significantly increases click-through by building credible backlinks, optimizing keywords, and more. According to Salesforce, over 87% of people prefer to do their research before making any purchasing decision, and their research starts with searching about it on the internet. [reference-9 Stats About the Retail Customer Journey – Salesforce Blog] Your website must have proper SEO optimization.

It Helps Build Credibility and Trust For Your Website

Building credibility on search engines is not easy and doesn’t happen overnight. Your website must have a strong backlink profile, optimized and genuine content, and on-page optimized elements, along with following the best SEO practices. Over time, the search engine algorithms notice the level of SEO practices you follow and will help you build credibility and trust for your website.

Helps Customers Make the Right Choices

Market shifts happen more often than you think, and to survive market shifts, you need to know your customer’s needs and desires. SEO’s SERP analysis, keyword analysis, and other data analysis will help you learn what factors affect your customer’s buying intent and act accordingly. You can even do target audience profiling using this methodology.

It Helps Develop a Strong Placement in SERPs

SERP, short for Search Engine Results Page, is crucial to SEO optimization. When was the last time you searched for something on the internet and decided to scroll down or beyond page one to see other results? Most probably a long time ago. That’s because most people tend to click on the first link they see. So, aim for a higher ranking for your website on SERP.

Local SEO Can Do Wonders For SMBs

Most SEOs start by operating within a small and limited geographical area, and local SEO can have a lasting impact. Social Media Today reports that 9 in 10 people actively search for local brands near their location, which could be helpful in connecting them to your business. [reference- 12 Local SEO Stats Every Business Owner and Marketer Should Know in 2019 [Infographic] | Social Media Today]

SEO Benefits Can Be Easily Measured For Cost-effectiveness

SEO is all about the numbers. You can analyze the data on how your business is growing and the rate at which organic search has increased since last quarter. In addition, Google Analytics insights on page views, customer profiles, and search behavior are very good.

Once your website is up and running, regular SEO is the next best thing to do. Find out who your customers are, where they are from, how they navigate your websites, their behavior patterns, and more to understand them better. This will help you make a robust marketing plan and get you credibility online when customers input keywords to search & reach you.