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Outsource content for better visibility
I know that you have someone managing your marketing needs, either in-house or an agency, but outsourcing content alone is an entirely different game. Let me ask you, do you pay close attention to the content on your website, emailers, social media, and how effective is that in building your brand’s reputation or helping you in your sales/lead generation/ feedback?
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Website content, blogs, social media posts, SEO writing, and online reputation on various communities, forums, or networking sites need constant updates and new story pegs. You can easily outsource this! A content calendar to ideas for the blog and then writing informative pieces to reach your audience.
CONTENT IS KING
First of all, you need to believe that Content is King. If you do, you will go with quality over quantity. You will also harness the power of quality content by repurposing it for various platforms as and when the need arises. Let’s do some brand talking for you in the light of trending topics, research, and stories untold.Â
The minute you give this reign to a marketing agency, be careful that quantity, SEO ranking, etc., don’t supersede your brand essence. There is a reason why people subscribe to Harvard Business Review, needless to say, anything more. A corporate communications person knows best what to communicate to the audience. My experience in public relations and business organization has helped me sieve through the information that is right for my organization, and lead by content in the most fruitful way.
CUSTOMIZATION IS KEY
As marketing becomes more complex, we need to outsource key marketing components. Ensure that every cog in the wheel is well aligned to the larger business objectives and within our budgets. Here, I emphasize customization as next to content in driving marketing goals.
Marketing is an investment and should give you returns. Sometimes, it takes a long time to get results, but the effort is worth it. If your marketing is not result-oriented or engaging enough, it is time to rethink.
WHERE I COME INTO THE PICTURE
Content on brand awareness, segment awareness, company, and its positioning. Research reports, Case Studies, Blogs and Articles, e-books, Social Media posts. Though leadership content on the topic.
Helping individuals, brands, famous personalities, and leaders set up their blog with content inflow in continuity. As marketing is getting more complex, you must outsource your content to us to be present in a suitable space for the right reasons.
Contact me at preeti.dwindia@gmail.com
I will provide you with a blog and blog content freshly baked and prepared with love.
11th january 2022
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