contentcreator

Inspiring Women

Inspiring Women Every Wednesday: Vidya Mohan

/

Let’s Get Inspired In Conversation with Vidya Mohan – Preeti Juneja Q. Who has been your biggest inspiration in your career, and why? My source of inspiration has varied depending on the phase of life I’ve been in. Most of the time, it has been colleagues turned friends who share similar values who’ve played a significant role in my journey. Spending time with nature also inspires me in unexpected ways. For eg: Hiking or Trekking has inspired me to let go of my fears, enjoy the journey and rely on myself till I reach my destination. Q. How would you describe your leadership style, and how has it evolved over time? Initially, I would focus on setting goals and then do everything possible to collaborate along with the team and help deliver the best possible, which leans more towards ‘servant leadership style.’ Over the years, my leadership style has evolved to being more situational. Being agile to a particular situation, being clear and directional, being participative are some predominant traits. Q. What advice would you give young women looking to enter this field? Focus on developing authentic relations along with technical capabilities, which is the foundation for your career. Rest if you must, but never quit! Q. What skills do you think will be most important in the future? Communicating authentically, navigating ethical challenges around misinformation and data privacy Data analytics to tailor messaging and improve campaign effectiveness Content creation Strategic Thinking and problem solving Building relationships in a hybrid world Reputation management Crisis management On Leadership Lessons: Q. What is the most valuable leadership lesson you’ve learned in your career so far? Humility, character, values and convictions are non-negotiables. Q. How do you approach failure, and what lessons have you learned from it? Well, I whine for a while, then talk to myself for hours and remind myself that I’m an eternal optimist. So, I dare to hope, talk to people who give me hope and then act. It’s just not in me to give up easily to any situation that seems like a failure. I have seen some brilliant people failing so I’ve learnt that failure is situational and does not define a person’s ability to succeed. It’s always a matter of choice whether you want to get consumed by failure or take a chance to learn from it. Q. What strategies do you use to build trust within your team? Trust is based on instincts and not strategies. It is built on the foundation of being yourself and feeling psychologically safe. Q. Can you explain how effective communication impacted your leadership experience? Whether it’s an organisational change or goal setting for the team, effective communication helps in building and maintaining trusted relationships, clarity in thought and action, resolving conflicts and achieving common goals. Q. How do you empower others to take on leadership roles within your team? I empower them by communicating openly about what I see as their strengths and areas of improvement at equal intervals to manage personal and professional expectations, encourage them take on ownership in projects where their strengths will give them the confidence to lead, provide them with necessary support in challenging situations, appreciate their contributions and trust them to collaborate and do their best. DREAMWEB INDIA IS GRATEFUL TO VIDYA MOHAN  FOR HER VALUABLE TIME TO THIS REMARKABLE INTERVIEW. WE WISH HER SUCCESS IN HER FUTURE ENDEAVOURS. Share this article Twitter Facebook LinkedIn Email WhatsApp Do you have a question for Vidya Mohan ? Write to us at preeti.juneja@dreamwebindia.com About Author Vidya Mohan Vidya Mohan is Chief Corporate Communications, KPMG in India. She leads efforts in shaping the firm’s public image and managing its communication strategies. Proficient in crafting compelling narratives, managing crisis communications, executing integrated marketing strategies, fostering media relations, and leading corporate communication initiatives. 27th November 2024 Share this article Twitter Facebook LinkedIn Email WhatsApp Inspiring Women More Interviews Published by preetidwindia I’m an entrepreneur, a marketing specialist, and a blogger. I work to help companies, brands, people with marketing strategies. I envision everyone having a blog of their own. My efforts are focused on this vision. For this, I help my audience with blog set-up, content creation, and content marketing. View all posts by preetidwindia

Inspiring Women

Inspiring Women Every Wednesday: Shailja Saraswati Varghese

/

‘ET Panache Woman of the Year 2024’ by the Economic Times; ‘2024 Woman Advertising Maven Award’ by Adtech Today She has trained corporate professionals and mentored young entrepreneurs in areas like Advertising, Marketing, Consumer Understanding, Branding, Social Media. She has published in International Journals and presented papers in national and international conferences and is involved in international joint research projects in the area of advertising. She is a visiting faculty at management institutes of repute in India and overseas. Her teaching, research and consultancy interests are in the area of Advertising, Branding, and Social Media. A passion for storytelling and media-fueled her journey into the content industry. Starting in television, Shailja gradually transitioned into digital media, where she continued to make significant strides. Beyond content creation, her interest in personal growth led her to mindfulness, where she now shares her insights as a trainer and motivational speaker.In addition to her media career, Shailja is deeply committed to yoga and meditation. She believes mindfulness is a crucial tool for enhancing well-being in both personal and professional spheres. Shailja frequently conducts workshops on integrating mindfulness into daily life, sharing her learnings through her YouTube channel, where she discusses inspiring personal growth and motivation topics. Her success story reflects the importance of perseverance, personal growth, and a deep commitment to uplifting others. Recently, her contributions have been recognized through prestigious awards such as the ‘2024 Woman Advertising Maven Award’ by Adtech Today and the ‘ET Panache Woman of the Year 2024’ by the Economic Times. Shailja Saraswati continues to be a force of inspiration, both in the media world and beyond, using her platform to spark change and empower women everywhere. Her success story reflects the importance of perseverance, personal growth, and a deep commitment to uplifting others. Recently, her contributions have been recognized through prestigious awards such as the ‘2024 Woman Advertising Maven Award’ by Adtech Today and the ‘ET Panache Woman of the Year 2024’ by the Economic Times. Shailja Saraswati continues to be a force of inspiration, both in the media world and beyond, using her platform to spark change and empower women everywhere. Let’s Get Inspired In Conversation with Shailja Saraswati – Preeti Juneja Q. What inspired you to launch “Unstoppable Woman”? “Unstoppable Woman” is a collaborative platform dedicated to empowering women and sharing impactful stories of resilience and success. My inspiration comes from my mother, mentors, and industry leaders who have championed innovation. My spiritual approach to life, combined with mindfulness and self-mastery, has been a guiding force in my personal and professional journey. Q. Every life story offers something significant. What in particular interests you and why? Women supporting one another to create a strong network for navigating both personal and professional challenges is what interests me. Through my podcast, Unstoppable Woman, I aim to amplify the voices of strong, determined women from diverse backgrounds, fostering a community of support and inspiration. The podcast serves as a platform for celebrating triumphs, overcoming adversity, and driving positive change. Through this platform, ‘Unstoppable Woman’, I feel women from all walks of life come together to share stories, learn, and uplift one another. Q. It’s been an incredible year for you, with honors like the ‘2024 Woman Advertising Maven Award’ by Adtech Today; ‘ET Panache Woman of the Year 2024’. What is your message to young professionals? My message to aspiring entrepreneurs and professionals is simple yet powerful – stay true to your passion and never give up, no matter the challenges. I believe in the importance of continuous learning and adaptability in an ever-changing industry. Q. When and How did your spiritual journey begin? My spiritual journey kicked off very early on in childhood, but I took notice of it during a tough time in my life. This is when I actively turned to meditation and mindfulness, which opened doors to deeper spiritual exploration. It’s been a transformative experience for over 2 decades now that’s brought me inner peace and a renewed sense of purpose. This is fundamental to who I am and where I am headed. Q. What is the future of content marketing? What AI capabilities, tools and techniques do you use to enhance content in your professional space? The future of content marketing looks bright, primarily due to AI advancements. I utilize AI tools like GPT-4 for efficient content creation and predictive analytics to identify trends and optimize strategies. AI also enables hyper-personalization, tailoring content to engage specific audience segments, while SEO tools help enhance reach by analyzing keywords and user behavior. Overall, integrating AI enriches the quality and effectiveness of our content, making it an exciting time in the field. Rapid-Fire:  What are the essentials for hosting a good podcast? To create a successful podcast, I believe it’s essential to know your purpose and target audience, which takes time to develop. Planning engaging content with high audio quality is vital, along with maintaining consistency and relevance in your episodes. Authenticity goes a long way; being yourself helps foster a genuine connection with listeners. Additionally, seeking organic promotional strategies before diving into sponsorships can make a significant difference. 2. With the rise of video marketing, do you think long-form blogs are gradually becoming obsolete? Regarding blogs, I see them as timeless. They not only enhance SEO but also provide detailed insights that remain valuable. The evolution of content formats tends to cycle, and I believe blogs will continue to coexist with newer media, such as video. 3. One book everyone must read? I would recommend everyone read “To Kill a Mockingbird” by Harper Lee. It offers profound lessons on justice, morality, and empathy, themes that resonate strongly with us today. One-Liners: 1.Storytelling is: The heartbeat of communication; it transforms facts into relatable, unforgettable experiences that resonate deeply with our audience. 2. A not-to-be-missed daily routine for mental health & wellness is: Grounding yourself in gratitude—just a few minutes each day to reflect on what you’re thankful for can shift your mindset and enhance your overall

Inspiring Women

Inspiring Women Every Wednesday: Nona Walia

/

India’s Notable Personalities by BusinessTalkz Magazine in 2024 She is an active member of the National Council, WICCI Arts National Leadership Council (2024). As part of the Women’s Indian Chamber of Commerce and Industry, Nona leads initiatives empowering women in Arts and Literature, helping to shape a global ecosystem that fosters creativity and collaboration across stakeholders and government initiatives. WICCI is a prominent national body championing women’s growth in the arts. In 2024, she was recognized as one of India’s Notable Personalities by BusinessTalkz Magazine and awarded the Top Voice Badge for content development on LinkedIn. A former Executive Editor of Conscious Carma, India’s first global e-magazine focused on Sustainability and Responsibility, Nona editorially highlighted issues surrounding Wellness, Sustainability, and Mental Health. Her current research area includes Wellness at Workplaces — exploring how fostering healthy, supportive environments is key to future workplace success. Nona is also a motivational expert, helping people live their best lives. A certified Wellness Warrior and blogger, she shares insights on health, well-being, and personal growth through her blog and YouTube channel. She has completed a Science of Well-Being course from Yale University and continues to inspire others through her wellness-focused content. Published Works & Contributions In addition to her books, Nona has written for Thrive Global, Entrepreneur Magazine, and Her Circle, contributing articles on mental well-being, personal development, and societal challenges. Her insights have also been featured in prominent publications like Midday Mumbai, where she was recognized as an inspiration for mental health. Nona’s journey in journalism spans over 24 years as a Senior Assistant Editor at The Times of India, where she worked across multiple platforms including Times Life, Delhi Times, Economic Times, and Femina. She was also the editor for Rouge, a section focused on women’s empowerment. Her work has included breaking news, features, headline writing, and media relations, and she has coordinated the Times supplements across major cities. With a deep expertise in both print and digital media, Nona Walia continues to use her platform to advocate for mental wellness, sustainability, and women’s empowerment in arts and literature. Let’s Get Inspired In Conversation with Nona Walia – Preeti Juneja Q. Looking back on your journalism days, what topics did you enjoy covering the most? How does that compare to the content you curate now for social media? We live in times of rapid and dynamic change. Content is fast changing. Creating content for newspapers was a different experience. It was the golden period of lifestyle; the economy had opened up, and we were exposed to a different and new world. It was interesting meeting people and interviewing them — the newsmakers, changemakers, the pathbreakers. It was exciting being in the middle of the adventure of a newsroom. The pace and energy were always pulsating with action. Cut to now, writing on social media is a different experience. The reaction is immediate. The response is intense. You interact with people immediately. The wheels of content are always turning and churning. What works one day won’t work the next day. The algorithm is more dynamic. But a lot of stuff that gets boasted isn’t really good content. The authenticity of posts can be manipulated, which challenges authentic content creation. Q. How does someone even begin With so many new trends emerging in the wellness space? Tell us about your journey of cleansing the mind and owning your energy to bring the magic from within you. Everyone has their own unique personal wellness story. We live in extremely challenging times, and nothing is given. The wellness space is extremely new yet getting cluttered. Everyone needs to create their own wellness plan. Wellness is the core of my work, be it wellness at work, mental health, own your energy or creating their magic within — all my current writings are born from the will to bring change in people’s wellness curve. I believe that collectively, we can make a difference to make the world better. Quality of life will be directly dependent on the wellness quotient. Workplaces are also crucial spaces to make wellness more inclusive. Q. The hashtag “Women Empowering Women” is widely popular, but have you encountered real-life examples, either in your personal or professional life, that you’d like to share to inspire and encourage this movement? Right now, it’s a new movement—workplaces in the 90s or 2000s or even up until Covid did not resonate with this idea. If women were empowering women, there were some women bringing women down. I think this new wave comes with the philosophy that — all women can rise together. I think it’s powerful. I’ve experienced powerful women who helped me rise, and I’ve also experienced women who made me sink. You just have to find the right tribe. I hope this movement finds more power; more women can relax and not feel triggered or threatened. Q. Do you think influencer marketing is here to stay? What are your thoughts on its future? I’m highly sceptical of influencer marketing. I’d instead give all my vote to — more authentic marketing. We all take influencer marketing with a pinch of salt these days. The curve might soon change. I hear that influencer marketing is a rage now. Rapid-Fire: 1. What was the turning point in your life? When I lost my father.   2. Tips you would like to give budding writers? Write for yourself.   3. One area of interest you feel deeply connected to and continuously explore? Sustainability and wellness; Arts   4. As a solid media and communications professional, did a corporate communications or public relations role ever cross your mind? I do have a degree in Advertising & Public Relations. But I never really got a chance to be on the other side of things.   5. What quality can one develop over time that will help in life? Invest in Yourself.   One-Liners: 1. A dying art that you would like to promote: Handicrafts — anything that is created with hands is

error: Content is protected !!
Scroll to Top