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‘ET Panache Woman of the Year 2024’ by the Economic Times; ‘2024 Woman Advertising Maven Award’ by Adtech Today
She has trained corporate professionals and mentored young entrepreneurs in areas like Advertising, Marketing, Consumer Understanding, Branding, Social Media. She has published in International Journals and presented papers in national and international conferences and is involved in international joint research projects in the area of advertising. She is a visiting faculty at management institutes of repute in India and overseas. Her teaching, research and consultancy interests are in the area of Advertising, Branding, and Social Media.
Her success story reflects the importance of perseverance, personal growth, and a deep commitment to uplifting others. Recently, her contributions have been recognized through prestigious awards such as the ‘2024 Woman Advertising Maven Award’ by Adtech Today and the ‘ET Panache Woman of the Year 2024’ by the Economic Times. Shailja Saraswati continues to be a force of inspiration, both in the media world and beyond, using her platform to spark change and empower women everywhere.
Let’s Get Inspired
In Conversation with Shailja Saraswati
– Preeti Juneja
Q. What inspired you to launch “Unstoppable Woman”?
Q. Every life story offers something significant. What in particular interests you and why?
Q. It’s been an incredible year for you, with honors like the ‘2024 Woman Advertising Maven Award’ by Adtech Today; ‘ET Panache Woman of the Year 2024’. What is your message to young professionals?
Q. When and How did your spiritual journey begin?
My spiritual journey kicked off very early on in childhood, but I took notice of it during a tough time in my life. This is when I actively turned to meditation and mindfulness, which opened doors to deeper spiritual exploration. It’s been a transformative experience for over 2 decades now that’s brought me inner peace and a renewed sense of purpose. This is fundamental to who I am and where I am headed.
Q. What is the future of content marketing? What AI capabilities, tools and techniques do you use to enhance content in your professional space?
Rapid-Fire:
- What are the essentials for hosting a good podcast?
To create a successful podcast, I believe it’s essential to know your purpose and target audience, which takes time to develop. Planning engaging content with high audio quality is vital, along with maintaining consistency and relevance in your episodes.
Authenticity goes a long way; being yourself helps foster a genuine connection with listeners. Additionally, seeking organic promotional strategies before diving into sponsorships can make a significant difference.
2. With the rise of video marketing, do you think long-form blogs are gradually becoming obsolete?
Regarding blogs, I see them as timeless. They not only enhance SEO but also provide detailed insights that remain valuable. The evolution of content formats tends to cycle, and I believe blogs will continue to coexist with newer media, such as video.
3. One book everyone must read?
I would recommend everyone read “To Kill a Mockingbird” by Harper Lee. It offers profound lessons on justice, morality, and empathy, themes that resonate strongly with us today.
One-Liners:
1.Storytelling is: The heartbeat of communication; it transforms facts into relatable, unforgettable experiences that resonate deeply with our audience.
2. A not-to-be-missed daily routine for mental health & wellness is: Grounding yourself in gratitude—just a few minutes each day to reflect on what you’re thankful for can shift your mindset and enhance your overall well-being.
3. A breathing technique to overcome anxiety that I swear by is: The 4-7-8 method: inhale for 4 seconds, hold for 7, and exhale for 8. This simple practice serves as a reset button, calming the chaos and bringing focus and clarity when it’s needed most.
About Author
Shailja Saraswati Varghese
Shailja Saraswati is a dynamic leader in the media industry, currently serving as the Chief Content Officer at Omnicom Media Group. She has made a profound impact in her field with nearly two decades of experience across television, digital, and media. In addition to her professional role, Shailja is a seasoned mindfulness trainer and the host of the podcast “Unstoppable Woman,” a platform dedicated to empowering women and sharing impactful stories of resilience and success.
20th November 2024
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