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Communications Lead – Roche Diagnostics India and Neighbouring Markets Member, WICCI PR and Digital Marketing Council
Let’s Get Inspired
In Conversation with Priyadarshani Sharma
– Preeti Juneja
Q. What motivated you to pursue a career in PR? Tell us your story.
Everyone has a story, and I get to be a part of it. PR also offered me a profession without any specific vertical/ industry boundaries.
In my 19 years, I have worked across a wide spectrum of industries, and that has helped me gain a working knowledge of each of them—technology, hospitality, pharma, logistics, and real estate. It has allowed me to gain a peripheral vision of how these industries interact with the larger macroeconomic picture and helps me join the dots.
Q In your view, how is PR and Digital Marketing related?
In today’s world, these lines are blurring more and more, especially when discussing B2C. We go where the audience is, and most are on either social media platforms or accessing digital platforms for all their needs, from health to banking to shopping. The difference is in the objective of the communicator and that shapes the storytelling irrespective of the platform.
Q. What are the best practices for posting news on social media?
When it comes to posting news, one must follow the 5W & 1H – who, what, when, where, why and how—again going back to the objective of sharing ‘news’ to ‘inform’ a specific audience and what we expect this audience to do with this information. Given the nature of social media, what changes is how we deliver it. To begin with, it needs to be catchy, creative, crisp, etc.
The great thing about social media is that it allows you to target specific audiences to deliver the same ‘news’ to different audiences customized to their behaviour patterns/preferences for consuming news.
Q. Do you have a role model within your industry who has inspired you? How has that person influenced and inspired you?
I have been extremely lucky to have worked closely with not one but several inspiring leaders – from PR and outside. The lessons I have learnt from them have helped shape who I am today – as a professional and human being. I carry with me the lessons of humility, authenticity, evergreen curiosity and patience that I hope will help me pay forward to the community what I have received from my seniors.
Q. What advice would you offer to young individuals interested in joining this profession?
We are living in very exciting times. There is a lot of disruption and promise of more with technology pushing boundaries and opening new vistas. My advice to young professionals would be to stay curious and embrace change.
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About Author
Priyadarshani Sharma
Experienced integrated communication expert with a keen eye for detail and over 19 years of experience. Specializing in designing communication strategies that deliver measurable results through creative storytelling. Senior-level advisor skilled in managing issues and change, enhancing media presence, and boosting employee engagement.
Priyadarshani has been promoted to Communications Lead for Roche Diagnostics India and Neighboring Markets. Having been with Roche for 5 years, she previously served as the Cluster Communications Head for India, the Middle East, and Africa (IMEA). In her previous role, she led internal and external communications for over 75 countries within the IMEA region.
Industries served: Healthcare, Pharmaceuticals, Information Technology, Logistics, Education, and Non-Government Organizations.
17th July 2024
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Inspiring Women
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