Reeling into Reels

Using Video Content Format For Brand Promotions.
Do you feel there’s an increase in videos and ads on social media platforms?

Video marketing has skyrocketed in the last few years thanks to TikTok, which managed to capture the attention of both users and marketers alike. TikTok was the first social media platform that brought a successful short video model called reels. Soon, other platforms followed suit and adopted the short video content. Instagram and Facebook named short videos as reels, while YouTube named them as shorts. Seeing the popularity of the reels, marketers began adopting reel video marketing.

What Prompted Brands To Adopt Video Marketing

Do you know that as human beings, we are visually oriented? Well, we are. Our brain constantly processes large sets of visual data, and videos can capture our undivided attention. [reference- Why do our brains crave visual communication? (inkstrategy.com)]

As a result, brands have started implementing video marketing into their platform and found some incredible results. 95% of marketers believe video marketing has helped them increase revenue. [reference- Video Marketing Statistics | New Data For 2023 | Wyzowl] According to Hotspot, 79% of brands that haven’t adopted video marketing plan to use it in the next few months. [reference- What Video Marketers Should Know in 2022, According to Wyzowl Research (hubspot.com)].

Here are some benefits that brands implementing video marketing enjoy.

Drive More Traffic To Your Website

Do you know 2.6 billion people watch YouTube videos at least once a month? Imagine the number of people you attract to your website through such large viewership numbers. YouTube is among the primary consumers of videos, followed closely by Instagram, Facebook, and others. Video marketing makes perfect sense for brands that can attract users through videos and redirect them to their sites. Your brand can increase the traffic that flows to your site significantly. [reference- YouTube Statistics 2022 [Users by Country + Demographics] (globalmediainsight.com)]

Winning New Sales

Creating a documentary, how-tos, or explanatory video of your products can be visually stimulating and provide positive feedback to the brain. Implementing videos in product blogs and landing pages often leads to new sales wins.

Building Trust and Credibility

There is a difference between you wanting to buy something and somebody suggesting to purchase something. If you want something, persuading you not to buy it will make little difference. Creative video marketing can be captivating and can make customers fall in love with your product, which will help build trust in your brand over others.