Let’s Get Inspired
Prema hasn’t just spearheaded the firm, she has also given the Indian public relations and communications industry some of its firsts—first to develop proprietary tools for reputation management, the first to create and put into practice service quality measurement, first to use technology in our industry, and more recently, first to develop the one-of-its-kind Live! Newsroom.
Always one to foster collaboration, Prema is the Founder-President of the Public Relations Consultants Association of India (PRCAI) and the President and Founding Member of the Public Affairs Forum of India (PAFI). Prema is recognized as an industry leader and has been awarded and appreciated for her efforts on many platforms.
Inspired by Mother Teresa, Prema established Genesis Foundation, a trust created to facilitate medical treatment for critically ill, under-privileged children with congenital heart defects.
https://youtu.be/RJ98iZszU4s?si=4lsxsBggp-qfxVCN
Credits: https://www.genesis-foundation.net/blog/hearts-behind-the-foundation-prema-jyoti-sagar/
In Conversation with Prema Sagar – Preeti Juneja
Today, storytelling is definitely a positive phrase. It is really about telling a story. Stories humanize information and make it relatable. A storyteller’s job is to not just string pretty phrases but to help deliver a message in a way that makes it not just easy for the target audience to understand but persuasive enough to make them think differently, feel deeply and act urgently.
On The Changing Digital Landscape
Democratising information is always good. But there have to be checks and balances. Regulatory bodies like ASCI have taken note of people manipulating information and have put in place certain guidelines to be followed. With AI, this is an even bigger fear. But along with these developments, there is also progress happening in figuring out ways to stop things from getting out of hand.
I do have a voice inside that keeps me going and thinking of new things. But I am also enjoying taking a step back and letting others take over the more urgent business of business.
Rapid-Fire:
- A successful collaboration that helped: When we joined hands with Burson-Marsteller (now BCW).
- Smartness in a person is: Knowing when to talk and knowing when not to talk.
- Take a walk alone or walk with someone? With my husband
- A compliment you get to hear a lot: That I have started to look like my mother
- A good sleep is when: I know I have done everything in my power to support those I can
One-Liners:
- Public relations is: Communication that moves you to act
- For me, zero tolerance is: For violation of ethics
- A daily ritual that has done me good is: Listening to music every day, it energises me.
- One book everyone must read: Harold Burson’s The Business of Persuasion
About Author
Prema Sagar
Prema leads BCW in India as the Chairperson of the BCW India Group, which was formed by integrating Genesis BCW and Six Degrees BCW. Supported by the BCW India Board, Prema drives the India strategy for the Group, guiding the leadership in implementing it.
An entrepreneur, an ideas person, a pioneer and a passionately creative person, Prema has led Genesis BCW since she founded it over 30 years ago. Genesis BCW has since then been pushing boundaries and moving people using curiosity, vision, drive and integrity, to invent new and integrated communications products and services to meet evolving client needs.
13th September 2023
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