Lead Generation For Beginners

Understand Your Goals
Evaluate your current sales growth and learn how many leads will it take to match your future sales expectations.

Understand Your Target Audience
Demographics and Psychographics: Consider your customer’s age, income, motivations, expectations, attitudes, and behaviours. Your customer will decide on your products or services based on price, availability, convenience, referrals, etc. 

Example: Avinash

• Gender: Male
• Age: 35
• Income: 24/yr
• Occupation: Doctor
• Interest: Adventure sports, organic foods, sports enthusiast
• Risk tolerance: Low to medium

*One can refer to Google Analytics to understand this better for an online audience

Understand Your Competitors
Understanding your competitors is crucial in lead generation. You need to know what is different in the products and services they offer and how differently they position their offerings and communicate the same. This understanding can help you identify your unique selling points and develop a strategy to stand out in the market.

Build Brand Communications
Highlight the most significant features and benefits your customers value about your business. Communicate through blogs, social media, and websites using relevant keywords for better ranking.

Seamless Integrated Brand Experience Online

• Highlight Key Messaging – what your company does and how it benefits the customer.
• Use high-quality visuals with relevant captions and copy that is in sync with the brand.
• Only necessary information with more white spaces for better clarity and connection.
• Colours that stand out and fonts that are friendly and legible.
• Include shareable links, call-to-action, offers and promotions to create immediacy.

To conclude, in order to identify, quality and convert your leads, some not-to-be-missed best practices for lead generation are as follows:

Not To Be Missed

• Call-To-Action Button (start your free trial, download your free report, sign up for newsletter)
• Website / Emailer / Newsletter Sign-Up Form
• Online presence across digital platforms (social media, website, directories, media)
• Chat feature on the website
• Engage your leads using Marketing Automation

Stay Committed to Learning and Evolving to Master Lead Generation for Your Brand.