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In this digital age, marketers are using every possible marketing tactic, including social media marketing campaigns, to gain more traction. Promotional email marketing can be used for anything from upcoming product launch materials to the delivery of gated content and even event promos. Promotional emails can be highly successful in capturing new leads. How successful it becomes will also depend significantly on how much effort your marketing teams make.
Email Marketing – What’s New?
How Well Does Email Marketing Work in the Digital age?
Well, Statista reports that email marketing has reached almost 10 billion US dollars in 2022 and is expected to reach 18 billion worldwide by the end of 2027. [reference- Email marketing market size 2027 | Statista] So, if you are an SMB, your marketing department will have to develop new marketing materials to make use of email marketing as efficiently as possible. A/B testing, in particular, can help you figure out which marketing material will better suit the demography of that particular market. It works extremely well and helps you see which marketing materials bring the highest number of clicks, whether that’s positive or negative.
Popular Email Marketing Automation Software
Wouldn’t it be better if all your email campaigns were set up automatically and just the way you want them? Well, they can be. There are automated email marketing software packages that can do the job on your behalf. Let’s take a look at some of the popular email automation software.
Active Campaign
Whether you have a small and medium enterprise or a large organization, Active Campaign can easily scale according to your business model. It has over 40 different templates with their own variants. What makes it so attractive is its one-click integration with some of the best website creation platforms, including WordPress.
MailChimp
What started as a simple newsletter tool has now turned out to be one of the best email marketing automation software on the market. Everything you want in your campaign, including powerful analytic tools and tracking features, can be found in MailChimp. It’s among the best email marketing platforms in the industry.
Hubspot
Hubspot is among the most adopted automation software for email marketing and automation. It is very popular among marketing agencies, and some of its popular features include email tracking and analysis, contact management, and more.
Popular Email Marketing Campaigns
Email marketing is a piece of cake, but it’s easier said than done. To create a compelling email marketing campaign, you need some sort of inspiration. Here are some of the most popular email marketing campaigns.
Awareness Email Marketing Campaign
Email marketing is a piece of cake, but it’s easier said than done. To create a compelling email marketing campaign, you need some sort of inspiration. Here are some of the most popular email marketing campaigns.
Revenue Generation Email Marketing
You can create a certain hype around a certain product by promoting discounts and upselling.
25th February 2023
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