digital marketing

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How Are Brands Using Influencer Marketing?

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How Did We Get Influencer Marketing? Recently, some users have become more popular and gained tens of thousands of followers. It’s fate, hard work, or maybe their character. How they achieved such popularity is not so important to know; they have many followers and can influence their followers’ decisions. Marketers noticed that, making influencer marketing a point of interest for influencer marketing. Many brands collaborate with such influencers to showcase their products and influence their followers to buy them. What Incentives Do Brands Get by Influencer Marketing? Influencer marketing brings in many incentives, from getting brand recognition to increasing revenue. Here are some of the significant incentives for getting into influencer marketing- It exponentially expands your brand’s reach and visibility. Many brands that started small got a considerable boost in recognition through the careful use of influencer marketing. Influencer opinion can change the perception of your brand. If Influencers with a large fan following start using a product, chances are their fans will also start doing the same. Your brand will receive a lot more recognition for every investment you make. The return on your investment in influencer marketing is much higher on influencer marketing. What Do You Need To Get Started With Influencer Marketing? As the name suggests, you will need influencers first to get started. But where do you get these influencers? They are everywhere, from Instagram and Facebook to YouTube, Twitter, and more. Let’s take a look at some of the popular influencers. Hudabeauty – 46.8m Followers If you visit her profile, you will see that she has many followers and regularly collaborates with many international brands and businesses. Kusha Kapila – 2.3M Followers Kusha Kapila is from India, and she has an engaging fan following. She posts humorous and funny videos on social issues and features collaborated products in her video regularly. Kenny Sebastian – 1M Followers Kenny Sebastian is a well-known name in stand-up comedy. This influencer has made a name for himself and often collaborates with many brands. What Makes Influencer Marketing So Successful? Social media platforms treat all their users equally, or that’s what they want you to believe. While every user has equal opportunity in the platforms, influencers and those with a large following get more recognition. Social media platforms such as Instagram offer various benefits to influencers, which is why they are so successful. Their content and their influence play an even more prominent role than that. As a brand, you will get a ton of recognition, opportunity, and revenue by collaborating with such influencers. Brands such as Got Milk? and Dunkin’ Donuts are shining examples of influencer marketing growth. 09th february 2023 Share this article Twitter Facebook LinkedIn Email WhatsApp Recent Blogs Twitter Facebook LinkedIn Email WhatsApp Published by preetidwindia I’m an entrepreneur, a marketing specialist, and a blogger. I work to help companies, brands, people with marketing strategies. I envision everyone having a blog of their own. My efforts are focused on this vision. For this, I help my audience with blog set-up, content creation, and content marketing. View all posts by preetidwindia

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Why SEO Is a Crucial Part of Small and Medium Businesses (SMBs)

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What SEO is Offering to SMBs SEO is the Prime Source of Organic Traffic When money is short and ads seem expensive, then SEO can help funnel appropriate leads into purchases. It significantly increases click-through by building credible backlinks, optimizing keywords, and more. According to Salesforce, over 87% of people prefer to do their research before making any purchasing decision, and their research starts with searching about it on the internet. [reference-9 Stats About the Retail Customer Journey – Salesforce Blog] Your website must have proper SEO optimization. It Helps Build Credibility and Trust For Your Website Building credibility on search engines is not easy and doesn’t happen overnight. Your website must have a strong backlink profile, optimized and genuine content, and on-page optimized elements, along with following the best SEO practices. Over time, the search engine algorithms notice the level of SEO practices you follow and will help you build credibility and trust for your website. Helps Customers Make the Right Choices Market shifts happen more often than you think, and to survive market shifts, you need to know your customer’s needs and desires. SEO’s SERP analysis, keyword analysis, and other data analysis will help you learn what factors affect your customer’s buying intent and act accordingly. You can even do target audience profiling using this methodology. It Helps Develop a Strong Placement in SERPs SERP, short for Search Engine Results Page, is crucial to SEO optimization. When was the last time you searched for something on the internet and decided to scroll down or beyond page one to see other results? Most probably a long time ago. That’s because most people tend to click on the first link they see. So, aim for a higher ranking for your website on SERP. Local SEO Can Do Wonders For SMBs Most SEOs start by operating within a small and limited geographical area, and local SEO can have a lasting impact. Social Media Today reports that 9 in 10 people actively search for local brands near their location, which could be helpful in connecting them to your business. [reference- 12 Local SEO Stats Every Business Owner and Marketer Should Know in 2019 [Infographic] | Social Media Today] SEO Benefits Can Be Easily Measured For Cost-effectiveness SEO is all about the numbers. You can analyze the data on how your business is growing and the rate at which organic search has increased since last quarter. In addition, Google Analytics insights on page views, customer profiles, and search behavior are very good. Once your website is up and running, regular SEO is the next best thing to do. Find out who your customers are, where they are from, how they navigate your websites, their behavior patterns, and more to understand them better. This will help you make a robust marketing plan and get you credibility online when customers input keywords to search & reach you. 30th january 2023 Share this article Twitter Facebook LinkedIn Email WhatsApp Marketing Communications Twitter Facebook LinkedIn Email WhatsApp Published by preetidwindia I’m an entrepreneur, a marketing specialist, and a blogger. I work to help companies, brands, people with marketing strategies. I envision everyone having a blog of their own. My efforts are focused on this vision. For this, I help my audience with blog set-up, content creation, and content marketing. View all posts by preetidwindia

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