Digital Marketing Trends

With this ever-evolving market for digital marketing and its future trends, everybody has some opinion. However, the future of digital marketing trends can differ significantly from what you are thinking. The last two years showed us how different the trends have turned out. The lockdowns forced many offline businesses to go online.

We’ve been following the market for a while now and have seen three emerging trends. Three digital marketing trends to follow are:

Rise of Influencer Marketing

Influencer marketing has become quite popular in the last couple of years, surpassing everything print marketing has ever achieved. It’s not slowing down anytime soon and for good reasons. There are two types of influencers. Influencers with large followers, like millions, have little to no engagement. Then there are micro-influencers, with less follower count but a significantly higher audience engagement. While influencers with a large fan following have been around for a couple of years, the micro-influencers with higher engagement started getting much traction.

Shorts Video Content Marketing

Video consumption has been a thing for a while. Statista reports that online videos reach over 92% of the global audience, but do you know what else has such explosive growth? That’s short video content. As the name suggests, short video contents are concise, mainly under a minute. Its shorter duration allows users to watch multiple videos simultaneously instead of one long video. First started by TikTok, short videos have exploded in growth. YouTube, in particular, has adopted the idea of short video content wholeheartedly, and they have a dedicated Shorts section. Chances are more platforms may follow suit.

Increased Adoption of Voice Search Optimization

Researchers believe using voice search will change everything, and they aren’t wrong, especially now that virtual assistants are taking over the voice search space. Virtual assistants perform anything you ask them via your voice. According to Forbes, as much as 76% of millennials and Gen-Z users have used voice search to get quick info for businesses in their locality.

[reference-https://www.forbes.com/sites/allbusiness/2019/08/05/optimize-your-small-business-website-for-voice-search/] This is a growing trend that marketers should keep an eye on. That may change now. Voice search is getting a new speech recognition model called Natural Language Processing, which uses artificial intelligence and machine learning algorithms to process what the user asks.