How Can You Build Your Brand Through Content Marketing
Instagram reels are a great way of creating entertaining and engaging content.
Instagram reels are a great way of creating entertaining and engaging content.
What SEO is Offering to SMBs SEO is the Prime Source of Organic Traffic When money is short and ads seem expensive, then SEO can help funnel appropriate leads into purchases. It significantly increases click-through by building credible backlinks, optimizing keywords, and more. According to Salesforce, over 87% of people prefer to do their research before making any purchasing decision, and their research starts with searching about it on the internet. [reference-9 Stats About the Retail Customer Journey – Salesforce Blog] Your website must have proper SEO optimization. It Helps Build Credibility and Trust For Your Website Building credibility on search engines is not easy and doesn’t happen overnight. Your website must have a strong backlink profile, optimized and genuine content, and on-page optimized elements, along with following the best SEO practices. Over time, the search engine algorithms notice the level of SEO practices you follow and will help you build credibility and trust for your website. Helps Customers Make the Right Choices Market shifts happen more often than you think, and to survive market shifts, you need to know your customer’s needs and desires. SEO’s SERP analysis, keyword analysis, and other data analysis will help you learn what factors affect your customer’s buying intent and act accordingly. You can even do target audience profiling using this methodology. It Helps Develop a Strong Placement in SERPs SERP, short for Search Engine Results Page, is crucial to SEO optimization. When was the last time you searched for something on the internet and decided to scroll down or beyond page one to see other results? Most probably a long time ago. That’s because most people tend to click on the first link they see. So, aim for a higher ranking for your website on SERP. Local SEO Can Do Wonders For SMBs Most SEOs start by operating within a small and limited geographical area, and local SEO can have a lasting impact. Social Media Today reports that 9 in 10 people actively search for local brands near their location, which could be helpful in connecting them to your business. [reference- 12 Local SEO Stats Every Business Owner and Marketer Should Know in 2019 [Infographic] | Social Media Today] SEO Benefits Can Be Easily Measured For Cost-effectiveness SEO is all about the numbers. You can analyze the data on how your business is growing and the rate at which organic search has increased since last quarter. In addition, Google Analytics insights on page views, customer profiles, and search behavior are very good. Once your website is up and running, regular SEO is the next best thing to do. Find out who your customers are, where they are from, how they navigate your websites, their behavior patterns, and more to understand them better. This will help you make a robust marketing plan and get you credibility online when customers input keywords to search & reach you. 30th january 2023 Share this article Twitter Facebook LinkedIn Email WhatsApp Marketing Communications Twitter Facebook LinkedIn Email WhatsApp Published by preetidwindia I’m an entrepreneur, a marketing specialist, and a blogger. I work to help companies, brands, people with marketing strategies. I envision everyone having a blog of their own. My efforts are focused on this vision. For this, I help my audience with blog set-up, content creation, and content marketing. View all posts by preetidwindia
Digital marketing is about communicating your brand to the target segment in different stages of the sales journey through relevant content.
This influx of capital has helped fuel the growth of several successful startups, including unicorns like Ola and Flipkart. It has also allowed newer, up-and-coming startups to get off the ground and pursue their ideas.
IS CAREER COUNSELLING NECESSARY ? Whom to approach for Career Counselling In some families, choosing the right career and preparing for it starts as early as standard eighth. Some parents have enrolled their children in coaching institutes after school, online crash courses in specialized fields, or learning a new language to send their children abroad. Gone are those days when Engineering, Medical, IAS, Military, CA, or Law were the only chosen fields. Nowadays, options for a career are abundant, and destinations are boundary less. If you ask, is career counseling necessary? Around 44% of students believe they require career counseling, as stated in a 2019 poll. Choosing the right path to a career requires proper guidance and a healthy mind. Stressful parents or children facing anxiety, exam fear, or peer pressure need an outlet to talk to someone professional to handle their emotions and convince them about the positive side. How to channelize one’s energies into positive outcomes and overcome negative thoughts during stressful times? Look out for a promising career counselor, a psychologist, a therapist, or a combination. What to expect from career counselors? Get the latest information on Academic Courses, Institutes & Job Opportunities. Career counseling is essential for students’ awareness of the numerous career alternatives available in India and abroad. Parents assume that Career Counsellors have well-researched knowledge of the various job streams and academic courses. A good counselor should help answer commonly asked questions – What should I do? How to approach it? Is it right for me? Up Confidence and Providing Insights Students may have doubts or inhibitions, require confidence, or overload information. Mentally, a disturbed mind that doesn’t quite know which direction to follow and how to go about it is a real problem. So, a career counselor engages with a student or a working professional to assess the situation and imbibe positivity by giving logical answers and solutions that bring clarity and hope. Counselors are great at handling bewildered mindsets and carving a realistic vision. Determine the training and education required for your desired vocation. A good career counselor will not abandon you in the middle. The counselor assists you with the following steps, deciding on the appropriate academic route and training required to pursue any vocation. It can be a relatively long and engaging process. If adopted, it will reap great results in the long run. Upskilling to diversify a portfolio Upskilling is becoming important these days to stay ahead and stay informed. Approaching a career counselor can be a great boon to help one decide what’s next to pursue a jump in anyone’s career. “Career counseling is identifying and working for a career by connecting dreams with one’s personality, backed up with robust planning to achieve the desired goals,” states Dr. Rishi Mishra, a Licensed Psychologist, Career Guidance expert, and Academician. Career counseling and advice from an expert can be a game changer. The right amount of education and self-introspection can help carve a future path that is more satisfying and paying. It helps reduce children’s stress and gives hope to those struggling in their jobs. It is a meaningful and healthy dialogue with much learning and churning, evolving and developing a road map of great value. In today’s times, where we may or may not have role models or mentors, career counselors play an essential denning role in the lives of youth. 18th January 2023 Share this article Twitter Facebook LinkedIn Email WhatsApp Health & Wellness Share this article Twitter Facebook LinkedIn Email WhatsApp Do you have a question for ? Write to us at contact.dwindia@gmail.com Published by preetidwindia I’m an entrepreneur, a marketing specialist, and a blogger. I work to help companies, brands, people with marketing strategies. I envision everyone having a blog of their own. My efforts are focused on this vision. For this, I help my audience with blog set-up, content creation, and content marketing. View all posts by preetidwindia
India accounts for 17% of the total persons with diabetes worldwide. There are 80 million diabetic patients in India, projected to increase to 135 million in 2045. Over the past 25 years, type 2 diabetes occurrence in India has climbed by 64%, according to the November 2017 report by the Public Health Foundation and Indian Council for Medical Research. India will reach 90 million people with diabetes in the year 2030 if diabetes continues at the present rate. Monitor Unhealthy Lifestyle Habits The pancreas’ beta cells are in charge of producing the hormone insulin, which lowers blood sugar levels, when there is a surge in sugar or hyperglycemia. Insufficient production of insulin causes diabetes. The factors that contribute to diabetes are multifarious. However, some reasons need special mention in today’s unhealthy lifestyle of many Indians. Work-related Stress and Anxiety: Money-making in this materialistic world has resulted in work stress. Many suffer from relationship issues, identity crises, stress, and anxiety. The requirement to manage stress is compulsory throughout the productive working age. Processed food and Industrialization: Quick, ready-to-eat, processed meals are readily available at affordable prices with easy use and tempting packaging. Hence home-cooked meals have become a rarity. Post Industrialization in the 1950’s consumerist lifestyle has been on the rise, paving the way to packaged and processed food. From white refined sugar to colas to processed meat, the processed variants are priced less than organic food. The presence of chemicals, preservatives, and food colors are toxic for human consumption. Lack of exercise: Adults and children find no time for exercise. A good exercise routine, a long relaxing walk, aerobics, or jogging are tedious to many. The importance of exercise for heart health is always explained now and then by experts. It is high time we heed this health advice and include exercise in our health regime. Mechanization of work: Human work is now easy with Artificial Intelligence powered smart devices like dishwashers and mixers. When robotic devices can do human chores, why flex the muscles to do a difficult chore is always a question in human minds. Thus, mechanization has caused a sedentary lifestyle to flourish. Addiction to electronic devices: Increased screen time exposes us to harmful radiation. Many are glued to computer monitors, laptops, tabs, and the inevitable mobile devices, which leads to addictive behavior. Overindulgence in unhealthy comfort food, watching television, inactivity, and the chances of becoming stuck in a sitting position is the major culprit behind all lifestyle diseases. Reduced sleep hours and lack of sleep due to late-night television and mobile phone usage are a cause of concern. Childhood obesity: Palm oil and added sugar are additives in many Indian snacks and drinks. Hence Children who consume more of this junk food are prone to childhood obesity, which is now becoming a major menace. Children glued to video games are reluctant to play outside. This attitude in childhood is the primary reason for childhood obesity. Maintain Healthy Sugar Levels Blood sugar tests should be periodically done for individuals above 35 years of age. The risk factors for the occurrence of diabetes are higher for those with a family history of diabetes, high blood pressure or hypertension, insulin resistance, high cholesterol levels, or obesity. All or some of the above factors induce a very high risk of diabetes. If an individual is in the pre-diabetic range, one can modify his/her lifestyle and thus prevent the onset of diabetes. However, once the individual is diagnosed with diabetes, it is vital that the patient takes medication for the management of blood sugar in the right dosage and also modify his/her lifestyle accordingly. Negligence of diabetes can result in heart disease and stroke and is life-threatening. So, everyone should be aware of the importance of treating this lifestyle disorder. Medication is the key to survival after the onset of diabetes. Constant blood sugar monitoring is a primary element in diabetes management; one has to ensure that the blood sugar numbers do not go high. Treating Diabetes If there is a requirement for Insulin injections, then do not delay in administering insulin from an external source. Many of us wonder why ignoring the requirement of an external insulin supply is detrimental to the health of a diabetic individual. The pancreatic beta cells are hammered by routine diabetes medication to produce more insulin. Hence these pancreatic beta cells are tired, and this beta cell exhaustion causes excessive stress and a total lack of insulin, which requires more insulin from an external source. So, it is important to maintain the optimal dosage of the right type of diabetes medication to prevent beta cell exhaustion. If Insulin is required, immediate topping up of insulin is the need of the hour to manage blood sugar. Metformin is mostly prescribed for prediabetes and diabetes, apart from sulfonylurea, repaglinide medication, and others. “The so-called modern lifestyle is where most of us are just rushing through our lives with so many desires and simply not realizing how much it affects our health. As a result, diabetes has reached pandemic intensity. It’s high time now to look at the factors causing such a high incidence of diabetes and fix them now” says Dr. Shivani Bansal, Professor, Department of Medicine, Santosh Medical College, Ghaziabad. One out of six people in the world with diabetes is from India. Since our kith and kin are suffering from this metabolic disease and many of us are prone to its ill effects, it is not surprising that India takes the second position in the world right after China in the year 2019 for the highest number of diabetes and can even take number one spot if behavioral changes are not adopted by the Indian population. So, it is high time we take the right steps in the right direction and become proactive to prevent diabetes from consuming our entire Nation and our future. Let us empower ourselves and others around us for a diabetes-free life. The choice is ours. 4th January 2023 Share
Simple comparison between Laravel and Wordpress – two of the most common website building technologies today.
Talking about company services or products, events or campaigns, employees or clients, values or ethics cannot just be the only thing to garner great social media success or traffic to your website. If you are not helping tackle common industry problems through your content, your content will not resonate with your target audience. Create content for every target audience profile. Stellar content is about content that is timely and helpful. It speaks to a specific audience category that shares common grounds. Plan your content strategy according to recent changes, the needs of your audience, and inputs from researching web-behavior. Next time, your content strategy should have articles and social media posts around your company’s perspective on new policies, trends, and what your brand stands for in a volatile market where your competitors fail to deliver. By doing this, you may find it more valuable for consumers. Before planning a strategy, every company or brand starts with a brand voice, tone, and goals. In content marketing, the understanding of the brand is essential. Sadly, most content writers, especially outsourced writers, get into writing mode straight away, taking care of word count, plagiarism, keywords density, topic relevance, and information more than reflecting well on the brand ethos. At DreamWeb India, content writing is unique and quality-driven because we spend considerable time understanding the brand and the audience first and then focusing on the topic and technical specifications. Topics have to be very good. They are essential in driving Attention, Interest, Desire, and Action amongst readers. Who would know this better than the Customer Sales and Customer Service team? Content Strategy should include inputs from the organization’s various functions to grasp current scenarios, suggestions, & topics. The marketing team should alter the content strategy keeping in mind business goals. After all, content writing for a business is to achieve business goals. Twitter Facebook LinkedIn Email WhatsApp Share this article Twitter Facebook LinkedIn Email WhatsApp Recent Blogs Published by preetidwindia I’m an entrepreneur, a marketing specialist, and a blogger. I work to help companies, brands, people with marketing strategies. I envision everyone having a blog of their own. My efforts are focused on this vision. For this, I help my audience with blog set-up, content creation, and content marketing. View all posts by preetidwindia
A well-written article has the power to quickly convert a prospective customer into a loyal one.
Basics are Basics! We keep them through this journey of digital transformation and advancement. While we are focused on Next Big Things, some tactics continue to prevail, and some more add on.